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What is Digital Marketing?

Digital marketing is a term that is used to encompass all marketing activities that are conducted online. This includes activities such as online advertising, email marketing, social media marketing, and search engine optimization. While some traditional marketing activities such as television advertising and direct mail, can also be conducted online, they are not typically considered to be digital marketing activities. Digital marketing should not be viewed as a separate entity from all other marketing activities. A great marketing campaign is a combination of both digital and traditional marketing activities. Digital marketing is an ever-growing and evolving industry. To stay ahead of the curve, it's important to be aware of the latest digital marketing trends and techniques. There are many different types of digital marketing and it's important to use a variety of techniques to achieve the best results. Here are four of the most important digital marketing types: 1. Search E...
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Importance of SEO for an E-commerce website

E-commerce is revolutionizing the way people work, shop, and do business. A new generation of online services is leading the way. E-commerce is the act of buying or selling products in the online space with the use of the internet. The world of e-commerce is huge, with billions of dollars being spent every year online. There are many different ways to sell online such as online marketplaces, online auctions, and online retailers. Each way is unique, offering a different way to connect with customers. The two main e-commerce services are the internet and electronic marketplaces.  E-Commerce is a huge and growing industry with many millions of people involved. It’s a significant force in our modern economy and is growing faster than traditional industries. And with the growth, it has also become easier for you to buy things on the Internet. E-commerce is the new way we interact with the world. It’s how we buy and sell almost anything. It’s how we pay for things with a credit card and...

Digital marketing Agency India | Orbizent

Orbizent is a full-service Digital Marketing Agency offering customized solutions for SEO, SMO, PPC, and website developments worldwide. Contact us now +91 9315953029! Search Engine Optimization Social Media Optimization Company Pay Per Click Marketing ecommerce SEO company Web Development Services shopify ecommerce store development Amazon Marketing Services Magento development services Wordpress development services

How a Web Development Company Helps a Business to Get a Beautiful Website

Creating a sustainable digital presence is important for all businesses in the age of digitalization. You will hardly be able to attract your customers or clients if your website doesn’t reflect your business vision. Your efforts to outshine your peers will go in vain if your website lacks the factors needed for digital marketing activities. Taking this fact into account, the usefulness of a web development company cannot be ignored in any manner. You need to invest in developing a beautiful website that doesn’t only reflect your business vision but also helps you to reach out to your target audiences. Let’s find out some important things a web development agency in India follows to build a scalable and SEO-friendly website: Easy Navigation: When it comes to building an appealing online presence, your website must have easy navigation. Essentially, your audiences should have easy access to information on your website. In addition to advancing your website, a professional developer kee...

Top Tips Pay Per Click Agency Uses to Make It a Successful Campaign

So you’ve decided to leverage the power of the PPC ad campaign for your products. But getting the best outcomes of your pay per click campaign needs some effective strategies so as to maximize the marketing benefits for your business. In this blog, we delve into some useful tips a pay per click agency uses to make the marketing campaign a successful one. During the last few years, we have witnessed how voice searches have emerged as one of the easiest ways of searching for products or services online. The steady progression in AI-based searches have transformed the way how the products or services are propagated through online paid campaigns. Thus, your digital marketing company needs to evolve the process of audience targeting in many ways. Automation  Automation continues to be a major part of the PPC campaign, with lots of tools and features designed to help businesses implement the techniques to leverage automation technologies. To stay in control of an effective and modern PP...

How Small Businesses Can Take the Advantages of SEO Outsourcing

In today’s digitalized age, it is somehow impossible to build a brand value without adopting SEO practices properly. If a small business fails to optimize its website in accordance with Google and other search engines, the chances are that the business may miss the mark and fail to reach out to the target audiences. So, if you are planning to make the most out of the digital world, then this blog is a perfect piece to go through.   SEO outsourcing is a technical procedure, which works for both large and small companies to stay at the top position in SERPs. With a team of experienced and skilled SEO professionals, you can get your business positioned with improved online presence. Here are some important things to look at if you wonder whether hiring an SEO company in India professionals is worth investing: Attract More Customers: If you are struggling to allure your target audiences, SEO is the solution that can give you a perfect doorway to attract the audiences towards yo...

Key Social Media Marketing Metrics You Must Pay Heed to

The sphere of social medial marketing is enhancing day by day. But keeping an eye on its performance might be confusing because if the metrics different social media platforms offer. This blog takes you through some important metrics that you must consider if you look forward to leveraging the power of social media platforms. Since the metrics may sound to be different, but they are designed only to help businesses check if the marketing campaign on different platform is going in the right direction. Social media marketing company uses the following metrics to observe their strategies, so the clients remain on top of their KPIs. Post Reach & Engagement The key objective of social media marketing campaign is to take the brand to millions of people. Post reach & engagement are two key measurement tools that present graphical data to show how many people are engaging with a particular post.    Since these two metrics seem to be similar in many ways, but there are...