The sphere of social medial marketing is enhancing day by day. But keeping an eye on its performance might be confusing because if the metrics different social media platforms offer. This blog takes you through some important metrics that you must consider if you look forward to leveraging the power of social media platforms. Since the metrics may sound to be different, but they are designed only to help businesses check if the marketing campaign on different platform is going in the right direction. Social media marketing company uses the following metrics to observe their strategies, so the clients remain on top of their KPIs. Post Reach & Engagement The key objective of social media marketing campaign is to take the brand to millions of people. Post reach & engagement are two key measurement tools that present graphical data to show how many people are engaging with a particular post. Since these two metrics seem to be similar in many ways, but there are...