Key Social Media Marketing Metrics You Must Pay Heed to

The sphere of social medial marketing is enhancing day by day. But keeping an eye on its performance might be confusing because if the metrics different social media platforms offer. This blog takes you through some important metrics that you must consider if you look forward to leveraging the power of social media platforms.

Since the metrics may sound to be different, but they are designed only to help businesses check if the marketing campaign on different platform is going in the right direction. Social media marketing company uses the following metrics to observe their strategies, so the clients remain on top of their KPIs.

Post Reach & Engagement

The key objective of social media marketing campaign is to take the brand to millions of people. Post reach & engagement are two key measurement tools that present graphical data to show how many people are engaging with a particular post.  

Since these two metrics seem to be similar in many ways, but there are some basic differences. Post reach means refers to the number of unique users who have seen your post. And the post impressions refer to the frequency how may time your posts have been seen by your audiences.

Engagement counts

If you want to check how engaging your posts are for your audiences, a tool to count the engagements is much helpful to find it out. Since every social networking platform has its unique tool to track the users’ engagements, however many of them fall into some common categories such as comments, likes, shares, retweets, and others. A social media marketing company in Indiahas expertise in reading out the data extracted from these metrics. With experienced digital marketers, the company can periodically create actionable strategies based on the data.

Social Share of Voice (SSoV)

Social Share of Voice is a unique tool that tells how many people aretalking about your brand. They can mention your brand either directly or indirectly, but it gives a competitive analysis how your brand is competing with your peers in terms of brand awareness. 

Brand mention is a helpful metric that every business must include in their regular reporting system. It helps you know your audiences’ sentiments about your products or services. It also indicates you about the possible PR situations ahead—your digital marketing agency in India must pay heed to.

Conversion rate

Conversion Rate can be an important metric as it tells you how many users are taking action after interacting with your brand. A high conversion rate refers tothe high-quality and compelling content you are using to appeal your target audiences.Social media marketing company takes this measurement tool on its priority so as to help the businesses understand how the campaign is working.